Brand Story
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The company name 'Illumo' combines 'illuminate' with 'Mo' (the CEO's surname).
Using light, which is the product's key characteristic, and the CEO's identity as core keywords,
the name features a soft, sophisticated pronunciation with short alphabets, making it relatively easy to communicate.
The logo simplifies a light bulb to visibly represent a lighting company,
and maintains connection with the company name by incorporating the initial 'M' inside the bulb.
Additionally, the connected lines represent communication, aiming to give a unified feeling.
The blue color scheme builds a youthful and trustworthy image.
The logo simplifies a light bulb to visibly represent a lighting company,
and maintains connection with the company name by incorporating the initial 'M' inside the bulb.
Additionally, the connected lines represent communication, aiming to give a unified feeling.
The blue color scheme builds a youthful and trustworthy image.
